About qpeople
qpeople maintains a dedicated occupational psychology and HR advisory practice operating region-wide from Dubai.
Years in the GCC
Government & Enterprise clients
GCC countries active
Who we are
We partner with government bodies and private companies across the GCC to deliver evidence-based people solutions, including psychometric assessment, organisational design and competency framework development.
While qpeople UK has its roots in learning and development, our MENA practice centres assessment as its primary discipline. This focus is underpinned by Masaar – our proprietary bilingual assessment platform – to give clients a technically sophisticated, culturally contextualised service.
Assessment
We use intelligent in-house tools to identify HiPos and select future leaders. Our processes are rigorous and built for the GCC with Arabic/English bilingual deliver as standard.
- Psychometric and situational judgement testing
- Competency framework design and validation
- Assessment centres and structured selection
Organisational Design
We help organisations build the structures, roles and accountabilities they need to perform using models and processes grounded in occupational psychology, not generic management consulting.
- Operating model and structural design
- Role and competency architecture
- Workforce planning and rightsizing
Bespoke Platform Design
We build what doesn’t exist off the shelf. Our in-house development capability – including bilingual assessment platform Masaar – means that clients get carefully tailored digital solutions.
- Custom assessment and talent platforms
- Azure UAE North hosting (data residency compliant)
- Psychometric scoring, reporting and dashboards
Masaar مسار
Masaar powers our assessment engine, offering psychometrics, 360-degree feedback, leadership profiling, succession selection and development plans from our own in-house system hosted in the UAE.
Full IP Ownership
Our proprietary platform means no licensing fees, zero dependency on third-party vendors and no risk of discontinuation or repricing.
White-Label Ready
Masaar can be deployed under a client or partner brand, opening commercial models beyond direct delivery.
Bespoke Configuration
Every assessment framework, scoring model and reporting output can be tailored precisely to client requirements.
Why qpeople?
MENA Opportunities
Assessment
Maturity Gap
Most regional organisations still rely on unstructured interviews and imported Western tools with no local validation. Demand for rigorous, culturally relevant psychometric practice is growing – particularly across government – but credible supply is thin.
Structural
Transformation
Vision 2030, UAE Centennial, and equivalent national agendas are forcing organisations to redesign from the inside out. Restructuring, job architecture, and workforce nationalisation are live priorities across both public and private sectors simultaneously.
Technology
Appetite
GCC organisations are investing in digital transformation at pace – but most HR and talent technology is imported, generic, and poorly adapted to local language, culture, and compliance requirements. The appetite for sophisticated, purpose-built solutions is real and largely unmet.
Convergence
Moment
For the first time, assessment rigour, organisational transformation, and digital platform capability are being demanded together – not as separate engagements. Few firms in the region can credibly deliver across all three. qpeople can.
Meet the team
Our eclectic team includes chartered occupational psychologists, as well as specialists in organisational development, change management, coaching, leadership, talent and team development.
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